Kjus Ski Wear Leading the Industry in Performance and Design

For Kjus it all began more than 10 years ago with a bold vision: to develop the world's best skiwear drawing from their experience from the world of ski racing and a desire to use the most advanced fabrics available. All designed to meet the highest requirements of passionate skiers. The pioneering spirit of the early days of Kjus has resulted in a philosophy, which challenges the KJUS team every day. Pushing the boundaries of possibility in developing the future of ski wear.

"More innovative, more ergonomic and more lightweight." this is the motto of Didi Serena, CEO and mentor of the KJUS brand. You will find all of these qualities in every piece of ski apparel they make. LasseKjus himself was an Olympic skier and it was during this time he noticed the difference between quality and cheap ski wear and the need for a company to approach designing ski wear with this dedication.

In the early 2000's Kjus designed a ski pant made entirely with stretch material, this pant was a smashing success and this success inspired and provided encouragement for additional development of stretch ski wear. The potential of stretch is by no

means exhausted and the development of KJUS. 4-way- stretch is the leading the industry in pushing the boundaries of what stretch can do for skier comfort and performance with no loss of functionality and no compromises in regard to the weight of the material. Next was the implementation of the FORMULA Stretch Jacket to the market, also made with 4-way stretch. This jacket offers everything what a passionate skier expects from performance ski wear and has become the flagship of the Kjus ski apparel line. Thanks to the thin and light construction, the FORMULA Jacket offers the optimal comfort:  "The Freedom of Movement". Functionality is one side,also passionate about appearance the Formula was designed to be a visually stunning jacket. KJUS Free Motion™ provides even greaterfreedom of movement thanks to anatomic cuts and an optimized fit, allowing skiers to move freely on the most extreme terrain, also meeting the different requirements of women and men with different flex patterns. Cuts are developed specifically to do justice to body anatomy. Through a cool and a clean design as well as a perfect fit, KJUS achieves a great sense of aesthetics that started with these early pieces and is now an entire line of functional designer ski wear.

The KJUS design ethic has won great approval outside the ski wear industry for its clear and forward-looking styles, and even more praise inside the athlete community, gaining team members of such ski repute as Bode Miller and

Caroline Martens. Caroline is a member of the Norway Olympic team and has this to say about Kjus,

"I love the balance between sport and fashion. This combined with enhanced movement fabrics is what takes KJUS from great to fantastic for me."

Caroline Martens

If Kjus ski wear meets the needs of skiers of this caliber I would rest assured it will perform for you!